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Mobext taps ex-Phonevalley talent as global head

PARIS – Mobext has a global head – Marco Rigon, who has been tasked with further developing Havas Group’s overall mobile marketing strategy for clients worldwide, based in Paris.

Rigon, 38, joins the specialist mobile label following six years as associate director at Phonevalley, Publicis Groupe's mobile marketing agency. He previously worked as business development director for Sharp Mobile in Southern Europe, and as a consultant supporting mobile operators such as Orange and Vodafone. 

Mobext's 'McDelivery Mobile' makes 2014 Smarties APAC shortlist

The only Philippine finalist for the 2014 Smarties APAC Awards, Mobext's 'McDelivery Mobile' was shortlisted in two categories.

Created for McDonald's, 'McDelivery Mobile' was a finalist in the Mobile Website and mCommerce categories. Launched in 2012, the mobile site was created to enhance the ordering experience for McDonald's customers

Mobext launches AppLyft to boost mobile app discoverability

In the face of an increasingly competitive app market, Mobext has launched AppLyft, a comprehensive app store optimization offering to help apps get discovered in the app stores.

Research from Forrester shows that 63% of mobile users discover apps by browsing the app store, Mobext said. However, over two million apps are currently in the iOS and Android app stores, making it extremely difficult for one to get noticed, let alone downloaded.

Globe Telecom’s Entertainment Gateway Group partners with Mobext Philippines

MANILA – In a move to strengthen its mobile advertising presence in the Philippines, Globe Telecom’s Entertainment Gateway Group (EGG), the telco’s wholly-owned subsidiary recently announced a strategic partnership with Mobext, the first pure-play mobile marketing agency in the Philippines offering specialized end-to-end mobile solutions to the country’s leading brands. 


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