On the back of the London derby between Spurs and Arsenal, Grey London produced a tactical press ad for Police Now’s Take:90 campaign to help console the loser of the North London derby.
MANILA - MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to create a new entity, MullenLowe MARC.
MullenLowe MARC brings full-fledged PR capabilities to MullenLowe Group in one swoop. Gabriel-Lim and Yrasuegui continue in their roles as co-managing directors.
TAGUIG CITY – If the recent Anvil Awards handed out by the Public Relations Society of the Philippines (PRSP) are any indication, there appears to be an increasing shift in the use of public relations beyond its traditional role towards supporting both the marketing objectives and the corporate social responsibility initiatives of companies and institutions.
TAGUIG CITY – The best and the brightest in Philippine public relations came together to recognize the best PR programs and tools at the 53rd Anvil Awards “Gabi ng Parangal” held at Shangri-la Hotel at The Fort, Taguig City last March 23.
MANILA - At the Creating Digital Dividends Conference in 2000, Microsoft founder and notable philanthropist Bill Gates said: “I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.”
The first wave of Spikes Asia shortlists has been released, with a total of 20 entries coming from the Philippines across 13 categories.
Dentsu Jayme Syfu’s “Dead Whale” installation for Greenpeace Philippines made waves with five shortlist mentions under the Design, Direct, Media, Outdoor, PR categories.
MANILA - Aspac-DAN’s #1stWorldInternetPH campaign for Globe bested all others in the Asia Pacific Excellence Awards for PR held in Hong Kong last April. The Dentsu Aegis Network agency beat campaigns throughout Asia and Australia for the Telecommunications PR category effectively handing Globe and Aspac-DAN a win in the international PR arena.
MANILA - Campaigns & Grey (C&G), one of the Philippines’s top advertising and public relations agencies, opens 2017 by bagging two major international accounts.
Starting this year, C&G P.R. team, led by Ana Ongpin, will be handling the public relations campaigns of TH Coffee Services Philippines Corporation, a master franchise joint venture company bringing in Tim Hortons™, Canada’s #1 coffee retailer brand; and Amway, the leading global multi-level marketing company.
Meltwater hosted a client event on digital disruption on the 7th of October 2016. We were pleased to host industry giants including Microsoft, Marina Bay Sands, IBM, Mandai Development and Ketchum Singapore for a dialogue on digital disruption. The event drew over 70 marketing and communication professionals to share their knowledge and also expand their network.
Warc has just launched its 2017 Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers.
The Warc Innovation Awards seek innovative strategies that might use new technology, or familiar technology in a new way. A winning entry might show how a brand's products or services were transformed, or show how innovative thinking disrupted category conventions.