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Quill Awards: Adobo’s foray into digital arena, most “excellent”

The Philippine chapter of the International Association of Business Communicators (IABC) honored adobo magazine’s adspace with the Award of Excellence at the Philippine Quill Awards last October 22 at the PICC.
The magazine also received Merit Awards in the writing and photography categories.

Adobo adspace, conceived by publisher and Editor-in-chief  Angel Guerrero, encompasses the digital channels of www.adobomagazine.com, adobo Newsblasts by email and SMS, adobo magazine on Facebook and Twitter.

Initially created to raise awareness for the in-print version, adobo adspace has since become a way to engage advertising practitioners and students in the channel of their choice. In one year, it has exceeded all targets: Website traffic is up by 243 percent. Adobo Newblast reaches over 10,000 subscribers by email and nearly 1,000 Philippine mobile users by SMS. Its Facebook community is over 5,000 strong, and its Twitter followers climbed to over 800, within four months of its first tweet.

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Out of 103 award-winning entries, only 25 received the Award of Excellence at the Philippine Quill Awards.

Adobo was also recognized for outstanding original writing, as well as photography, especially in its adobo Centerfolds, character portraits of influential ad men and women. For demonstrating outstanding examples in these communication skills, the magazine received Awards of Merit.

On its ninth year, the Philippine Quill Awards honors programs and projects that bring value and measurable benefits to an organization or company with the use of a creative and effective communication effort.

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