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AGENTS OF INNOVATION: Carlo Ople, PLDT and Arthur Policarpio, Mobext Asia

Learn how to crush it in this social and mobile economy from Carlo Ople, Vice President, Digital Marketing Strategy, PLDT EICB and Arthur Policarpio, Co-founder & CEO, Mobext Asia at the adobo Festival of Ideas on November 30 at the Newport Performing Arts Theatre, Resorts World Manila

adoboLive: Raiford Cockfield, Director of Asia-Pacific, Twitch

E-sports is not as big as what others think it is. But basing it on how it sold out the Key Arena and Staples Center in Los Angeles in five minutes and how the League of Legends World Championships had more people tuned in than the NBA Finals gives us an idea about the scale and value of this industry, and why brands should be taking more advantage of it.

adoboLIVE: McCann Worldgroup APAC Chairman Prasoon Joshi on globalization and localization

Kicking off this year’s amazing line up of educational and inspiring sessions in the Spikes Asia Festival of Creativity is McCann Worldgroup’s Chairman and CEO, Harris Diamond and McCann Worldgroup Asia-Pacific Chairman, Prasoon Joshi. They tackled a global phenomenon that’s penetrating the world right now—localization. What does this mean? How can marketers and brands engage consumers who are getting to know more about their culture through the internet and social media? We discuss the matter further with Prasoon

Ace Saatchi wins Gold in Warc Asia Strategy Prize 2014

MANILA – Fresh from snatching a Silver at the London International Awards, Ace Saatchi and Saatchi continues its winning streaking, bagging one of only four Golds in the Warc Asia Strategy Prize.

The agency’s case study ’Giving Filipino moms and babies the gift of sleep’ for its Pampers ’ZZZ Radio’ campaign was given the Gold in Channel Strategy.

The winning paper was authored by strategic planner Loren Bade and strategic planning director Carmen Antuñez.

Unilever mobile campaign wins 2014 Warc Asia Strategy Prize

GLOBAL – A mobile service for ‘media dark’ rural Indians has scooped the Grand Prix in the 2014 Warc Prize for Asian Strategy.

Warc, the marketing intelligence service, awarded the $5,000 Grand Prix cash prize to ‘Kan Khajura Tesan’, an initiative for Hindustan Unilever developed by Lowe Lintas & Partners and PHD, at an event in Singapore on Thursday evening. The campaign also won the $1,250 Asia First Special Award, for insight the rest of the world can learn from.

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