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Campaign Spotlight

Y&R and Dinosaur Bar-B-Que prove that Left Wings and Right Wings are all part of the same chicken

NEW YORK – As the final, excruciating hours of the 2016 campaign approached, here’s something to break the tension.

Two creative directors at agency Young & Rubicam New York (Y&R NY) decided that nothing brings people together more than food.

Sponsor

Y&R partnered with noted local barbecue favorite, Dinosaur Bar-B-Que, to design and develop a special Election Day menu and event.

On November 8th, all 9 East Coast Dinosaur Bar-B-Que locations offered an Election Wing menu that features “Left Wings,” “Right Wings,” and the “F*ckIt Buckit” combo of both for the undecided.

DINO BBQ TASTE TEST from Y&R CONTENT on Vimeo.

The real hope is that, regardless of the passions that have been fired up this Election, in the end, we’re #allinthesamebucket.

Partner with adobo Magazine

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