ASIA-PACIFIC – CHINA, FEBRUARY 25, 2013 – mJoule, GroupM China’s mobile marketing agency, has officially launched China’s first mobile marketing campaign management system (CMS) and platform based on the mobile monitoring standard issued by MMA China in December 2012. The platform enables advertisers to manage mobile marketing projects efficiently and transparently in real-time.
Independently designed and developed by mJoule from idea to online beta execution, the CMS web-based version 1.0 backend management platform features both data and content functionality, and will be upgraded in step with sector technology enhancements. The CMS platform integrates into a single interface all mJoule mobile marketing services, including campaign creation, planning and media management, allowing advertisers to monitor campaigns and their effectiveness in real-time. Via this new platform, clients can mine historical data from multiple projects, analyze user behavior and use these insights to guide creative production and ad targeting for future mobile campaigns. The CMS platform also delivers performance evaluation and assessment of mobile publishers to enable advertisers to optimize their media buys.
"With the arrival of the mobile Internet, brand clients sense the huge potential in mobile,” Craig Zhang, CEO of mJoule, said. “Based on the newly-released MMA China mobile ad monitoring standards, the CMS platform will enable advertisers to standardize campaign flow, optimize mobile ad placements, and better leverage mobile strengths in “accuracy” and “personalization. All of this will further drive value for our clients.”
Tony Chen, president of GroupM Interaction China, said, "The mJoule CMS platform is unique in the market, and will play a critical role, enabling clients to manage mobile marketing projects more intuitively, efficiently, and transparently. The CMS platform will also drive greater investment in mobile campaigns.”
