Design is lunacy that makes perfect sense, artistry defined by function. Like phases of the moon, design influences the behavior of the people who use them. We are what we use. Read adobo magazine and understand the method to its madness.
For its cover stories, the Design Issue of adobo magazine goes crazy with features on no less than landscape architect Paulo Alcazaren revealing his plans for redesigning Metro Manila, sculptor Toym Imao on designing memorials that counter historical revisionism, and Colin Seah on crafting temples to design. Jackson Tan talk about branding entire cities such as Singapore, Kaohsiung in Taiwan, and Kanto in Japan. Rich Tu reveals his time at Nike and his future plans. Jowee Alviar, creative director of Team Manila, reveals his creative corner. On the centerfold is illustrator Dan Matutina. For the roundtable discussion, there is the Creative Economy Council of the Philippines.
The Design Issue includes the highly-anticipated 2017 Creative Rankings—the unimpeachable basis for a creative professional’s worth based on the how many of the most valued creative awards they won the past year exclusive to adobo magazine. It’s what people in the creative industry use to determine who gets a promotion, gets a raise, or gets poached from rival agencies with a lucrative offers.
Also included are insights from the most important creative festivals: the adobo Design Awards Asia, Kidlat Awards from Boracay, and the AdFest Thailand.
The cover deign of adobo magazine uses die-cut patterns that evoke the phases of the moon—a tactile feature that even the visually impaired can appreciate and that exemplifies inclusive design philosophy. The cover design allows readers to fold out the crescent cuts, creating a three dimensional design that cast shadows that shift with the light. This lunar theme is consistently pursued in the cover stories that are monochromatic and categorized by the phases of the moon. This is the method to the madness of adobo magazine.
