We”—inclusive and immersive—is a powerful word.
We were born this way. Our gender is a pillar of our identity. It’s not a choice. And yet who we choose to love expresses our freedom—or lack of it. In a world where passion, desire, and commitment drives the market economy, gender matters. To understand gender—who our selves, our market, and our clients truly are—is essential.
We feature the adobo Women Leaders 2017, Philippine LGBT Chamber of Commerce and reveal the economy of inclusion and the business of diversity. We expose “pink baiting:”the gender equivalent of “green washing” wherein brands feature advertising that promotes the inclusion of LGBTQ that make mainstream heterosexual audiences feel good, but don’t put their money where their mouth is and refuse to invest advertising budgets in LGBTQ publications and events.
We reveal the latest study on women, FilipinaNext, and explore the economic power of double income no kids (DINK), gay, and lesbian couples. We recall the evolution of product design and advertising from gender stereotyping to empowerment and inclusion, critique the user experience design as well as the social impact of dating app Grindr, and explore Google Philippines native-inspired office.
We profile Bataan Rep. Geraldine Roman, Philippine-American actor of the “When We Rise” television series Ivory Aquino, acclaimed comic book artist Tepai Pascual, J. Walter Thompson worldwide chief creative officer Matt Eastwood, and highlight Mio Chongson, president and COO of Ace Saatchi & Saatchi, as our centerfold.
We reveal insights into Graphika Manila’s acclaimed speakers. We review the book Broken Mirror and its revelations of spousal abuse within a Taipan’s traditional Chinese marriage as well as Team Magazine, the Philippine community’s only gay magazine.
With adobo magazine’s Gender Issue, there’s something for everyone. Join us.
