The Magazine
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class a — The Psychedelic Therapy of Yayoi Kusama
(Words by Louise Saludo & Hannah de Vera; Photo by Tomoaki Makino) Yayoi Kusama’s bizarre mind is the culprit behind…
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class a — The number one must-have on your phone when commuting
(Words by Denice De Guzman; Illustration by Denice Salvacion) Living in urban Manila often means having to put up with…
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Mansplaining: Ibba Rasul-Bernardo explains Mansplaining to men for adobo magazine’s Gender Issue
By Ibba Rasul-Bernardo This is one of the most difficult articles I’ve ever had to write. The challenge: write an article…
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Context is King: 2017 content marketing trends according to Donald Patrick Lim, CEO of Dentsu Aegis Network Philippines
Marketers today are being told about the shift away from paid advertising to content marketing. Storytelling is the new norm,…
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Pride of Lionesses: adobo Women Leaders 2017 features Katryna Mojica, Lou Dela Pena, Margot Torres, Madonna Tarrayo, Merlee Jayme, Bebot Ngo, Isa Lorenzo, Liza Diño, and Gina Lorenzana
Merlee Jayme Merlee Jayme’s job title as Chairmom at Dentsu Jayme Syfu is appropriate and well earned. Besides her leadership…
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adobo magazine’s Gender Issue comes out on International Day Against Homophobia
MANILA – On May 17, the International Day against Homophobia (IDAHO), adobo magazine launched its maiden Gender Issue. IDAHO, also…
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adobo magazine unveils its maiden Gender Issue
We”—inclusive and immersive—is a powerful word. We were born this way. Our gender is a pillar of our identity. It’s…
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George Lois: a conversation with the world’s greatest Art Director
by Phoebe Siggins, Writer + Strategist at LBB George Lois is perhaps one of advertising’s greatest minds and most provocative…
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class a — The ins and outs of game design according to Ryan Sumo
(Words by Franz Pantaleon; Illustration by Denice Salvacion) Breaking bad Creating art for video games is a tedious process—and a…
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Design Army’s Pum Lefebure on the Art of Seduction and the importance of design
PATTAYA – “I think we as marketers have to learn how to seduce consumers without their knowing it,” says Pum…
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Creativity is a rich resource available for free
By Bong R. Osorio Creativity is the ability to come up with fresh ideas. As a kid, you discover people,…
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class a —Board games make betrayal feel so good
(Written by Jessie Roasa) Playing and collecting tabletop games was just a novel experience up until I finished binge-watching Geek…
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Droga5’s Ted Royer on ADFEST, living around the world, and always being true to one’s creativity
PATTAYA – On a warm afternoon in Thailand, Ted Royer is enjoying the weather after being immersed in the best…
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