The Magazine
-
First Values, Then Design: Timothy Jacob Jensen visits the Philippines and introduces their design language that has taken over the global industry landscape.
The values a nation holds can give birth to a design identity, and in-turn, can become a country’s own branding.…
Read More » -
Review: ‘Ang Larawan’ dares to bring Filipino musicals back to the big screen
MANILA – When we think of musical films in the Philippines, we often think of black and white films from…
Read More » -
Parallelisms in Art: National Gallery Singapore’s ‘Between Worlds’ exhibit showcases the paintings of Filipino master Juan Luna alongside Indonesian legend Raden Saleh
Words: Rome Jorge Interview: Angel Guerrero In the 19th century, much of the world was under Western colonial oppression. Millions…
Read More » -
Joyce King Thomas: the origin of ‘Priceless’ and shepherding ‘Fearless Girl’
Joyce King Thomas is the mastermind behind Mastercard’s infamous “Priceless” campaign. She also played a role in shepherding ‘Fearless Girl’…
Read More » -
Review: Smaller and Smaller Circles takes a walk in the Dark Side
For the longest time now, we have been fascinated with serial killers. From “the original” that was Jack the Ripper…
Read More » -
Smart Home 101: Carlo Ople’s journey in building a smarter condo with the Internet of Things and artifial intelligence
WORDS Carlo Ople, Vice President for Digital Strategy and Disruptive Business, PLDT Instead of buying a new flagship smartphone…
Read More » -
Winning with Human Truth: adobo magazine sits down with Wain Choi as he talks about his beginnings, his process, and how he tackles creative advertising through sharing real life experiences.
Interview ANGEL GUERRERO Words JEM SAGCAL Born in South Korea, studied in Canada, worked in Belgium, and found success…
Read More » -
Old school is the best school: Titos and Titas of Manila, View on the 3rd bring back your childhood
MANILA – Though we live in a world that thrives on technological advances and new forms of staying connected, a large…
Read More » -
Future Present: The perils and advantages of living in a science fiction world.
WORDS Mark Tungate ILLUSTRATION Michaela Macalinao When I was a kid,” said my best friend Jason, who writes about science…
Read More » -
Taking the creative leap of faith: Masako Okamura
Masako Okamura, Dentsu’s first female creative director, flies from Vietnam to the Philippines to become head creative at Aspac Dentsu’s…
Read More » -
GRAB’m by the UBERs: The different kinds of people operating Uber and Grab ride sharing apps
WORDS Ibba Rasul-Bernardo TALES OF FOUR TYPES OF UBER/GRAB OPERATORS: 1. The Investor: The investor has some extra…
Read More » -
Strategy is: Brand strategy and marketing strategy axioms that are 2500 years old.
WORDS Simon Kemp In his seminal treatise, The Art of War, Sun Tzu notes that “…the wise strategist only seeks…
Read More » -
The Creative Economic Zone: An Advertising version of the PEZA Special Economic Zones? Why not.
Words Paolo Mercado Illustration Michaela Macalinao Philippine Export Zone Authority (PEZA) Special Economic Zones have been around for some…
Read More »