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Brand & Business: Daily commuters catch a magic bus courtesy of Hong Kong Disneyland and KMB

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HONG KONG — A surprise weekend event was presented by KMB and Hong Kong Disneyland on July 24 & 25, 2021. A special bus named the 15XP (Express) maneuvered its way through a fleet of daily buses, to pay tribute to Hong Kong Disneyland’s 15th-anniversary celebration. Lucky passengers were treated to a complimentary ride and admission to the park to see the all-new live outdoor musical party – “Follow Your Dreams,” staged at the Castle of Magical Dreams.

Disney fans and curious passengers discovered the 15XP bus stop early in the morning and began queueing hours in advance before its scheduled departure for the park. Lucky passengers who successfully answered a simple question provided by staff at the bus stop could have a chance to board the magic bus, bringing them directly to Hong Kong Disneyland.

“We wanted residents in Hong Kong to share in the joy of our new ‘Follow Your Dreams’ castle show, and to celebrate our 15th anniversary,” said Patrick Tom, director, creative of Hong Kong Disneyland Resort. “But we also wanted to surprise them with something they never expected, that’s where our magic bus comes in,” he added.

The magic bus stop locations were never revealed, however, clues were provided on Hong Kong Disneyland’s Instagram, so that fans could search for them. “Disney is famous for easter eggs, so planting the bus stops for people to find in different locations made their discoveries that much more magical,” Tom said.

Ultimately, lucky passengers discovered and boarded the 15XP Magic Bus at the Tsim Sha Tsui Star Ferry Bus Terminus and the Mong Kok MTR bus terminus. Seating was limited and on a first-come-first-served basis after answering a simple question. Mickey Mouse and Minnie Mouse warmly greeted the lucky passengers at the resort when they got off the bus.

A few celebrities and key influencers, including Eman Lam and Vincci Cheuk Wan-chi, took part in this magical journey to Hong Kong Disneyland, while other influencers also shared the surprise experience on their social channels. Follow the Hong Kong Disneyland Facebook and Instagram accounts to see their experiences and for future updates.

About Follow Your Dreams:

The 20-minute live outdoor musical party “Follow Your Dreams” is filled with high-energy music and live singing. A brand-new song debut in the show called “Follow Your Dreams,” which is not only infused with the trademark uplifting spirit of a Disney tune but also reminds guests how fulfilling it is to pursue dreams and never give up. Several well-known songs have also been rearranged and produced to give guests a never-before-heard experience, featuring a wide range of music from electronic dance music and K-Pop, to everything in between. Mickey Mouse and an array of Disney characters, including Minnie Mouse, Donald Duck, Daisy Duck, Goofy, Pocahontas, Moana, and Elsa, as well as Miguel from Coco and Nick and Judy from Zootopia, will also take to the stage accompanied by singers and dancers, magnificent large-scale props, and effects such as fog jets, bubbles, and sparkulars.

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