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Australia recognizes PH as top travel destination – adobo Magazine
Spikes Asia 2025
MANILA, PHILIPPINES — The Department of Tourism (DOT) is delighted by Australia’s recent recognition of the Philippines “as an idyllic and affordable tropical destination.” With its stunning natural landscapes, rich cultural heritage, and excellent value for money, the Philippines is emerging as a preferred choice for Australian travelers seeking an affordable yet unforgettable holiday experience.
A recent article from news.com.au highlighted how Australians are turning to the Philippines due to rising costs in other popular Southeast Asian destinations. The report mentions how Bali is becoming an expensive place to visit for Australians. According to new data from the Australian Bureau of Statistics , Australian visitors to the Philippines surged from 112,500 in 2022 to 233,170 in 2023, showcasing the growing appeal of the country as a world-class destination.
Tourism Secretary Christina Garcia Frasco expressed her excitement over the increasing interest from Australian tourists. “We are thrilled to see the Philippines becoming a top choice for Australian travelers. The Philippines offers an exceptional combination of breathtaking natural beauty, cultural experiences, and remarkable affordability, making it a perfect destination for those seeking a memorable yet budget-friendly vacation,” she said.
As of September 23, DOT data shows that Australians rank fifth in tourist arrivals, with 175,107 visiting the Philippines from January, contributing 4% to total foreign arrivals. The news.com.au article emphasized the diverse range of experiences available in the Philippines, from exploring the crystal-clear waters of Palawan’s Bacuit Archipelago and relaxing on Boracay’s white-sand beaches to enjoying the unique flavors of the local cuisine. The article also notes the appeal of island-hopping adventures and the availability of affordable yet comfortable accommodations.
“We continue to enhance our tourism offerings and infrastructure while prioritizing sustainable travel practices. Our commitment is to ensure the Philippines remains a beautiful destination for generations to come. We warmly invite Australians to explore not only our pristine beaches but also our country’s vibrant culture, delectable cuisine, and the renowned hospitality of the Filipino people,” Secretary Frasco added.
Low-cost airlines have played a significant role in making the Philippines more accessible to Australian visitors. In 2023 alone, Cebu Pacific carried over 100,000 passengers from Melbourne and Sydney to Manila. “The Philippines offers tremendous value, with incredible destinations at prices that make travel accessible for all,” shared Cebu Pacific with news.com.au.
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Beyond its affordability, the Philippines captivates with its pristine landscapes, such as the hidden treasures of Coron and the limestone cliffs of El Nido. The surfing paradise of Siargao and the many dive destinations across the archipelago further enhance its appeal for adventure seekers and relaxation enthusiasts alike. The warm hospitality of the Filipino people ensures visitors feel welcomed and at home, encouraging repeat visits.
In addition to its appeal as a vacation destination, the Philippines is committed to sustainability. The successful rehabilitation of Boracay in 2018, which restored the island’s environment and introduced stricter tourism regulations, exemplifies the country’s dedication to preserving its natural beauty for future tourists.
With direct flights from Sydney, Melbourne, Brisbane, and Perth to Manila offered by Qantas , Philippine Airlines, and Cebu Pacific, Australian travelers can easily access their next tropical escape. Whether seeking a serene beach holiday, world-class diving experiences, or an exploration of the Philippines’ vibrant culture and culinary offerings across its more than 7,600 islands, the country offers something for everyone.
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