THE PHILIPPINES, SEPTEMBER 19, 2012 – Karma goes digital in this Silver-winning entry to the Young Spikes Integrated Competition by Ace Saatchi & Saatchi’s Ma. Roxanne "Maan" Agsalud and Milton Ganelo. Called ‘Click Act’, the campaign harnesses the power of digital platforms, like social networking sites, in the fight against illegal poachers in Singapore.
The Young Spikes provides an avenue for advertising practitioners aged 28 and under to showcase their skills. The Integrated Competition gave teams only 48 hours to create an integrated campaign for a charity or non-profit organization, whose name, objectives, strategies and target audience were revealed only during the briefing session. The teams also created presentation boards summarizing their campaign and at least one piece of supporting material, but not limited to: Brochures/leaflets, product pack designs/ideas, mobile, social media, digital signage, media plans, Print/Outdoor roughs, film advertisement or scripts, radio advertisement or scripts, websites, point-of-sale materials
When the 48 hours were up, the teams presented to a panel of judges.
Click on this link to view their presentation: www.spikes.asia/resources/downloads/Philippines.pdf
