MANILA, PHILIPPINES — In this collaboration to help the country’s pandemic- stricken tourism industry, Philippine Airlines and the Department of Tourism welcome tourists back with open arms and open skies in a campaign created by Ace Saatchi & Saatchi.
The Open Campaign launches with a couple of 60-second spots set to a rendition of Frank Sinatra’s “Come Fly with Me”. The films highlight the many breathtaking domestic and international destinations that PAL flies to.
The campaign celebrates the reopening of borders, the return of air travel routes, and hopefully, the recovery of communities that depend on tourism.
Watch the domestic destinations version here:
And the international destinations version here:
And if these fire up your wanderlust, book yourself a flight at philippineairlines.com
CREDITS
Client: Philippine Airlines
Corporate Marketing Officers: Bianca Gonzales, Cheska Narciso
Corporate Marketing Manager: Yosh Yoshida
Digital Marketing OIC: Jed Menes
AVP – Brands: Cham Go
VP Marketing: Ria Carrion-Domingo
SVP/Chief Sales & Marketing Officer: Oscar Reyes Jr.
Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Mark Peckson
Associate Creative Director: Kat Suiza
Senior Copywriter: Bianca Bonjibod
Copywriter: Pax Ledina
Art Director: Monica Esquivel
Intern: Kristine Madera
Client Service Director: Sinta Baguio
Account Director: Nicole Guzman
Account Manager: Lhara Paraboles
Executive Strategic Director: Carmen Antunez
Strategic Planning Director: Mel Garrovillo
Production House: Arcade Film Factory
Directors: Mike Talampas, Nick Santiago
Producers: Dhang Santiago, Gave Macalintal, Kat Bautista
