GLOBAL – With list after list of 2011 trends coming out, how do you filter down information? TrendHunter has named its Top 20 Trends for 2011, culled from micro-trend submissions from its several thousand contributors. These micro-trends are then published for an audience of several million monthly views, which provide the data for Trend Hunter’s research. Said to be the world’s largest, most popular collection of cutting edge trends, TrendHunter.com has attracted more than 373,000,000 total views.
From 20 to 1, the Top 20 Trends for 2011 are:
20. Projected Publicity
19. Interactive Retail
18. Charitable Deviance
17. Wearable Tech
16. Brand Reversion
15. On-the-Spot Style
14. Real-Timing
13. Modern Cubism
12. Next Besting
11. Tangible Printing
10. Hyperrealism
9. Toddler Touchscreens
8. Democratic Selling
7. Rockstar Self-Expressionism
6. Modern Kidvertising
5. Luxury Lives On
4. Geriatric Couture
3. Perpetual Adaptation
2. Tweetonomics
1. Discreet Consumerism
Technology is still a major driver of trends, as in applications that are wearable, real-time, interactive and projected. Economics will always be a huge factor in purchase decisions, with the luxury brands continuing on their path, albeit discreetly, as other brands downsize alongside their customers. In design, there is a a tension bet minimalist cubism and hyperrealism.
Kids are important consumers, style is caught between hipsters and grannies, and crowdsourcing takes on a different turn with individuals taking a more active role in choosing what brands offer.
