THE PHILIPPINES, AUGUST 2011 – The country’s premier advertising and brand communications publication, adobo magazine, takes an international perspective with the newest issue featuring its coverage of the Cannes Lions International Festival of Creativity.
On the cover: Sir John Hegarty, one-third of the Bartle Bogle and Hegarty triumvirate. In an exclusive interview with adobo’s editor-in-chief Angel Guerrero, Hegarty opens up about his life in advertising.
On the local front, Leo Burnett Manila and Ricki Arches, until recently McCann Erickson Philippines’ chairwoman and CEO, are profiled in the issue, which also contains recaps of various regional and international awards such as Asian Marketing Effectiveness, One Show, ADC, and the D&AD.
Aside from the work of graphic design and illustration talents Marcela Gutierrez and Miquel Polidano, there are spreads of industry foodies in the Trendspotting section and former Ace Saatchi & Saatchi VP for Integration Tonypet Sarmiento in the Centerfold.
adobo celebrates milestones, including The Philippine Star’s 25th year, Hit Productions’ 20th anniversary, what would have been ad legend David Ogilvy’s 100th birthday, and even the magazine’s Effective Digital Publishing win at the recent Asian Publishing Awards.
News on people movements and business wins, a Creative Review by TBWA\ Vietnam Executive Creative Director Patrick Tom, Mad About the RH Bill, and features on local, regional and global happenings–find all these and more in the new adobo magazine at most major magazine outlets and bookstores for only P180. Get your copy now.
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