MANILA – Matec Villanueva, former Publicis Manila Chairman and CEO has moved to CNN Philippines as Brand Development Consultant to drive the network’s activations in branding, marketing and sales.
Villanueva recently retired as from Publicis Manila after leading the agency for the past 10 years. She brings 32 years of experience in advertising, dedicating her service to the Publicis Network, starting with Publicis JimenezBasic as account manager. She handled top accounts such as Nestlé, Colgate-Palmolive, Alaska Milk Corporation, Purefoods-Hormel and Cebu Pacific, among others.
“Brand building is my fascination and passion, and to work on a solid global and iconic brand like CNN Philippines is an opportunity I was not going to pass up. I was also not going to miss the chance of working with an Emmy-awardee (CNN Philippines President Armie Jarin-Bennett). Her ideas for the brand are exciting and I wanted to help her bring those ideas to life,” shared Villanueva about her decision to join CNN.
While CNN Philippines continues to tell The Story of the Filipino, through TV programs and digital content that deeply reflect the country’s political, social and cultural zeitgeist, Villanueva’s illustrious career has proven to be the same, creating advertising campaigns that have touched generations of Filipinos. She is poised to apply the brand and marketing ideologies that have shaped her career into the rigors of news and current affairs media in her new role at CNN Philippines.
“Matec brings a high level of advertising, marketing and industry knowledge that will help CNN Philippines realize our 2017 growth strategy, from viewership to revenue. She will be working very closely with me, and our marketing and sales teams to strengthen our position in the media industry,” commented Jarin-Bennett.
