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ASIA-PACIFIC – BANGKOK, THAILAND – ADFEST has confirmed that next year’s festival will take place at Mövenpick Resort & Spa on the tropical island of Phuket, Thailand from March 17 to 19, 2011.
Mövenpick Resort & Spa is a 5-star resort located on Karon Beach in South West Phuket, a 15-minute tuk-tuk ride away from the world-famous Patong beach, and around 45 minutes by car from Phuket International Airport.
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“ADFEST’s location in Thailand has always set us apart from other advertising festivals, so we’re proud to say that next year’s 3-day festival will take place in Thailand once again, only this time on the beautiful island of Phuket,” says ADFEST President Jimmy Lam. “Phuket is one of the world’s most popular tourist destinations, and we believe it provides the perfect environment for networking, exchanging ideas, and seeking inspiration thanks to Thailand’s friendly hospitality and relaxed tropical climate.”
Two new categories – Promo Lotus and Lotus Roots – have also been announced for ADFEST 2011.
The Promo Lotus category celebrates promotional activities that are created for the sole purpose of increasing sales. This includes sampling, field marketing, competitions and cross-promotions. “ADFEST prides itself on responding to industry feedback, so the launch of the Promo Lotus category reflects the growing importance of promotional initiatives in driving sales,” says Lam. This year’s inaugural Promo Jury President is Tan Kien Eng, CEO of Leo Burnett / Arc Worldwide / Alpha 245 in Singapore and Malaysia, who will also be Jury President of the Direct Lotus category.
Continues Lam, “We’ve also received a lot of feedback from executives who feel ADFEST’s Lotus Roots category is the most important award category to emerge in Asia this decade. By introducing a Call For Entries to Lotus Roots in 2011, we are giving agencies the chance to justify how their campaigns are rooted in local culture, which is the inspiration behind the Lotus Roots award.”
The 2011 ADFEST Awards will now be divided into 15 separate Lotus categories: Film Lotus; Radio Lotus; Press Lotus; Poster Lotus: Direct Lotus; Promo Lotus; Cyber Lotus; Outdoor Lotus; Film Craft Lotus; Print Craft Lotus; Design Lotus; New Director Lotus, INNOVA Lotus; 360 Lotus; and Lotus Roots.
ADFEST will announce the Call For Entries to all 15 Lotus categories and open registration for the festival in the coming weeks.
