adobo magazine picked out the top ads for every month of 2016, with the best of the best named as the Ad of the Year (AOY). The monthly and AOY award winners were announced and given their respective trophies during the adobo Mad About Awards event at BéLow Events Venue in Makati City last July 12, 2017. Here are our picks:
adobo Ad of the Year 2016 Top 3
AD OF THE YEAR: Kwentong Jollibee: Kahera
1,854 votes
Title: #KwentongJollibee: Kahera
Agency: McCann Worldgroup Philippines
Director: Ianco Dela Cruz
Asst. Director: James Sales
Creative Director: Xzenia Cruz
Client: Jollibee
Jollibee’s Francis Flores (L) and McCann Worldgroup Philippines’ Joe Dy (R) pose with their trophies
1st Runner-Up: CreateCourage – Rogue One: A Star Wars Story
928 votes
Title: CreateCourage – Rogue One: A Star Wars Story
Agency: Publicis JimenezBasic Executive Creative Directors: Trixie Diyco, Brandie Tan
Creative Director: Bia Fernandez-Famularcano
Creative Director: Alnair Langkay
Associate Creative Director: Marielle Nones
Art Director: Jeff Thomas
Client: Disney Southeast Asia
2nd Runner-Up: The Boy Who Loves to Study
493 votes
Title: The Boy Who Loves to Study
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative director: Mela Advincula
Senior art director: Spiro Barroga
Art director: Sara Sarmiento
Client: McDonald’s Philippines
adobo Ad of the Month Winners 2016
#artLotto
January 2016
266 votes
Title: #ArtLotto
Advertising Agency: Publicis JimenezBasic
Executive Creative Directors: Trixie Diyco, Brandie Tan
Creative Director/Copywriter: Raymund Sison
Associate Creative Director/Art Director: Ryder Aquino
Client: E. Zobel Foundation
Boysen Countless Colors
February 2016
260 votes
Title: Boysen countless colors
Agency: TBWA\Santiago Mangada Puno
Campaign: Countless colors
Advertiser: Pacific Paint
Client: Pacific Paint (Boysen) Philippines
Photo Fails
March 2016
110 votes
Title: Photo Fails
Agency: BBDO Guerrero
Client: Philippines Department of Tourism
Seed Book
April 2016
258 votes
Title: Seed Book
Agency: Ogilvy & Mather Philippines
Creative Director: Michael Sicam
Client: Knorr/Unilever
Dirty Watercolor
May 2016
262 votes
Title: Dirty Watercolor
Agency: TBWA/Santiago Mangada Puno
Executive Creative Director: Melvin M. Mangada
Creative Director: John ed De Vera, Bryan Siy
Art Directors: John ed De Vera, Nikko Pascua, Luigi Villamar
Director: Emilie Batard, Kevin Gabon
Client: ABS-CBN Foundation
Melting Ice Caps
June 2016
86 votes
Title: WWF Iceberg “Lizard”
Agency: Leo Burnett Group Manila
Copywriter(s): Raoul Panes, Noel San Juan
Art Director(s): Dingdong Baes, Sid Luzentales
Chief Creative Director: Raoul S. Panes
Illustrator(s): Dingdong Baes
Project Manager: Aileen Nunag
Client: World Wildlife Fund
Accepted
July 2016
451 votes
Title: Accepted
Agency: Dentsu Jayme Syfu
Executive creative director/copywriter: Louie Sotto
Creative director: Miko Quiogue
Art director: Benci Vidanes
Client: Smart Communications
GULPihan sa 7-Eleven
August 2016
372 votes
Title: GULPihan Sa 7-Eleven
Agency: MullenLowe Philippines
Client: 7-Eleven
Kwentong Jollibee: Kahera
September 2016
1,854 votes
Title: #KwentongJollibee: Kahera
Agency: McCann Worldgroup Philippines
Director: Ianco Dela Cruz
Asst. Director: James Sales
Creative Director: Xzenia Cruz
Client: Jollibee
TunaySerye
October 2016
224 votes
Title: TunaySerye
Agency: Publicis JimenezBasic
Creative Director: Bia Famularcano
Client: MAXI-PEEL, Splash Corporation
The Boy Who Loves to Study
November 2016
493 votes
Title: The Boy Who Loves to Study
Agency: Leo Burnett Manila
Chief Creative Officer: Raoul Panes
Creative Director: Mela Advincula
Senior Art Director: Spiro Barroga
Art Director: Sara Sarmiento
Client: McDonald’s
CreateCourage – Rogue One: A Star Wars Story
December 2016
928 votes
Title: CreateCourage – Rogue One: A Star Wars Story
Agecny: Publicis JimenezBasic Executive Creative Directors: Trixie Diyco, Brandie Tan
Creative Director: Bia Fernandez-Famularcano
Creative Director: Alnair Langkay
Assoc Creative Director: Marielle Nones
Art Director: Jeff Thomas
Client: Disney Southeast Asia
