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GLOBAL – OCTOBER 26, 2010 – Agencies gone wild. An exaggeration, of course. After a string of agency website "upgrades", it seems there are more: an agency website in slideshow format, another in a Twitter-friendly platform, a video filled with figures, another with "unusual" services, and an agency proud of its hipsters.
DARE targets fresh graduates by plying them with stats on their agency, which is "more than you ever needed to know". The video parodies classic school instructional videos and sassing it up with hip, eye-catching graphics. It is a long-winded sell as it goes on tell you how many cups of coffee are taken in the agency, how many wear glasses, and how many regret their tattoos.
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The R/GA crew, on the other hand, are not only tattooed, they are also masters of spin–as DJs.
For those bored by the numbers, Mother New York announces their new address with a shocking commercial, which humorously advertises other services for alternative hot dog meats, transsexual-moustache trimming, pet cosmetic surgery, and insect pet burial. It’s bewildering, but it leaves a lasting impression.
On to something more familiar. TBWA unveiled "the creative storytelling platform", projeqt. Using projeqt’s interface, information is presented with what Ad Freak convenient calls a slideshow format, and viewers only have to click each slides for more information. The slideshow can also be shared over platforms such as Twitter and Facebook, and is also mobile-friendly. Projeqt seems to have polished an idea brought forth by Tumblr (http://tumblr.com), which popularized one-click sharing for the blogging world for images and text. While the everyman blogger has his tumblr, projeqt seems geared towards professionals. TBWA has since implemented projeqt for its site to showcase its campaigns and advertisements for potential clients. Some have commented that it makes site navigation confusing, but the one-click interface does lives up to the promise of being intuitive, keeping visitors engrossed in the site for hours on end.
How else do you wrap up all these agency efforts? With an entire agency on hash…tags. Euro RSCG London’s website is Twitter-centric.
It does take a lot to stand out these days.
