ASIA-PACIFIC, OCTOBER 15, 2010 – PHD Singapore announced today that Amway Singapore has appointed PHD for their first advertising campaign, featuring Nutrilite, Amway’s nutrition brand. The appointment starts with immediate effect and covers both off and online media strategies.
Amway has also appointed new communications firm The Clinic as its creative agency.
Howard Smith, managing director of PHD Singapore, said: “We are very excited to be working with Amway. They have an exciting range of products and we are eager to start getting involved across all aspects of their media business and help them achieve their ambitious plans in Singapore.”
Leo Boon Wang, Country Manager, Amway Singapore said: "We are very excited about our very first Nutrilite campaign, which will break in mid-October on TV, MRT, outdoor and online. We have heard a lot about PHD and trust that they will be an effective partner to help us achieve our plans in Singapore."
Amway is one of the world’s largest direct selling companies, offering consumer products and business opportunities in more than 80 countries and territories worldwide. PHD is an Omnicom Media Group agency.
