ASIA-PACIFIC – HO CHI MINH CITY, VIETNAM AUGUST 5, 2011 – TBWAVietnam hooks up with H2O Pro Lures and Tackle for a new poster campaign.
Hong Kong-based H2O Pro Lures manufactures high quality fishing lures for the global salt water and fresh water fishing market and has in Johannesburg, South Africa and Zhuhai, China.
A cat, a seagull and a grizzly bear have the task of demonstrating the realism of H2O Pro Lures, mistaking the lures for live bait.
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“Quality is at the core of every lure we design. If our lures aren’t authentic in texture, look and feel – people don’t catch fish – and I don’t sell lures,” said Patrick Sprung, Founder and President of H2O Pro Lures. “Most tradeshow communications are extremely cluttered and messy. We wanted posters that were simple, visually interesting and eye-catching.”
“It’s a great product with a wonderfully clear benefit,” said Patrick Tom, Executive Creative Director TBWAVietnam.
The campaign launches at international tradeshows starting with the EFTTEX (European Fishing Tackle Trade Exhibition) in Amsterdam and the ICAST (International Convention of Allied Sportsfishing Trades) tradeshow in Las Vegas.
CREDITS:
Client: H2O Pro Lures
Agency: TBWAVietnam
Executive Creative Director: Patrick Tom
Associate Creative Director: Adi Karnajaya
Writer: Patrick Tom
Art Directors: Adi Karnajaya, Patrick Tom
Production Company: Pro I-Studio
Photographer: Dusit (product), stock (main)
Digital Re-Toucher: Ricky Haryadi (Light Bender)
Client Head of Marketing: Patrick Sprung
