ASIA-PACIFIC – SINGAPORE JANUARY 13, 2011 – Singaporean lingerie brand Sorella unveiled its new website today at www.sorella-lingerie.com. The new website marks the beginning of a new brand direction for Sorella in 2011.
AONIA has launched a strategic integrated marketing communications campaign for the brand, creating a consistent identity for Sorella as affordable lingerie that is designed with the key needs of its customers in mind. It has already established a strong information architecture among social media platforms such as Facebook, YouTube, Flickr, Slideshare and Twitter. This strategy aims to bring together a sense of one brand, leveraging on the opportunity to improve sustainability in the long term.
The revamped website incorporates the new visual branding of Sorella, featuring the alluring new look of Sorellaʼs Body Contour collection shot by renowned Australian filmmaker David Murrell and artistic photographer Ng K Hon, along with high-resolution desktop Body Contour wallpapers available for download in three standard resolutions. Sorella has also launched the videos on its YouTube channel.
