Sarajevo – Out of a total of 33 CUP trophies awarded, Asia Pacific agencies walked away with an impressive 10 CUP trophies at the 3rd Intercontinental Advertising CUP, making it the 2nd top-performing region in the world behind Ibero-America.
In addition, the Asia Pacific region also won the ultimate prize—The 2009 GRAND CUP—which was awarded to GT Inc (Tokyo) for ‘Love Distance’ and Sagami Rubber Industries.
Overall, the Asia Pacific was the 2nd top-performing region in the world behind Ibero-America, which won 13 trophies. Agencies from Europe won 8 trophies, while agencies from Eastern Europe won 2 trophies from more than 900 entries in total.
Four Asia Pacific agencies made the Top 10 ranking of high-achievers: #2: GT Inc (Japan), with 21 awards points; #3: BBDO/Proximity (Malaysia), with 12 points; #4: Dentsu Razorfish (Japan), with 12 points; and #8: McCann Worldgroup (Hong Kong), with 8 points. However, #1 Agency of the Year went to Almap BBDO in Brazil, which won the Genius Loci CUP.
THE CUP has a very rigorous judging system, making it one of the toughest awards in the world to win. “No other awards I have been involved in requires such a high-degree of constant thinking and evaluation of product categories, media format, crafting and cultural significance. It is absolutely more exhausting and demanding to judge at THE CUP,” says Jimmy Lam, President of ADFEST.
"Local culture and local brands are the sources to some great pieces of advertising based on local roots. And the 3rd Intercontinental Advertising Cup demonstrates this with some jewels – ads that will stay in our memories for a long time,” says Milka Pogliani, President of the jury.
ADFEST Asia Pacific winners at THE CUP 2009 are:
BEST OF ADMAKING CATEGORY
– Best Universal Idea Created in a Local Market: Dentsu Razorfish, Japan: ‘Melody’ Road for Dunlop Falken Tyres
– Best of Design: BBDO/Proximity Malaysia: ‘Two Worlds’ for Chrysler Korea
– Best Campaign: GT Inc Japan: ‘Love Distance’ for Sagami Rubber Industries
BEST OF MEDIA
– Best of Outdoor: BBDO/Proximity Malaysia: ‘Husky & Camel, Bushman & Eskimo’ for Chrysler Korea
BEST OF PRODUCTS & SERVICES
– Best of Beverages: Ogilvy & Mather Japan; ‘Great Supporting Role’ for Shiro Sake
– Best of Health & Personal Care: GT Inc Japan: ‘Love Distance’ for Sagami Rubber Industries
– Best of Sports: McCann Worldgroup Hong Kong: ‘Paper Battlefield’ by Nike Basketball League
– Best of Electronics: JWT Beijing: ‘Bruce Lee-power’ for Nokia
– Best of Household Products & Maintenance: JEH United Thailand: ‘Picnic’ for Sylvania Light Bulbs
– Best of Corporate: Dentsu Razorfish Japan: ‘Melody Road’ for Dunlop Talken Tyres
Congratulations to all THE CUP winners from the Asia Pacific this year, who are now invited to collect their trophies at The CUP 2009 Award Presentation, which will take place at ADFEST later this year.
The distinguished jury panel included:
Milka Pogliani, Chairman of European Creative Council EMEA, Chairman and Executive Creative Director, McCann Worldgroup, Italy (Jury President)
Michael Conrad, President of Berlin School of Creative Leadership, Switzerland

Akira Kagami, Executive Officer and Global Creative Director at Dentsu Inc., Japan

Jimmy Lam, President of Asia Pacific ADFEST

Celso Loducca, President of Loducca Publicidade, Brazil

Franco Moretti, ADC*E President, Group Chief Creative Director, Leo Burnett, Italy

Jesus Muňoz, Founding Partner at Casadevall y Muňoz and Partner at Casadevall y Quintero, Spain

Johannes Newrkla, ADC*E Board, Founder and CEO, Bluetango, Austria

Serge Fenenko, Managing Director, Novocortex, The Netherlands

Dario Vince, Chief Creative Officer, Digitel&, Croatia.
Akira Kagami and Jimmy Lam represented Asia.
Starting Tuesday, March 23, a gallery of all winning entries can be viewed on AdForum. To view The CUP 2009 winners, visit http://www.thecupawards.com/sarajevo-2009/winners-198935/
