PHILIPPINES, OCTOBER 8, 2010 – MRM, the digital relationship marketing discipline of McCann Worldgroup, has been named Digital Agency of Record (AOR) by the Bank of the Philippine Islands (BPI), one of the country’s leading financial institutions.
As AOR, MRM is tasked to create and manage the digital campaigns of all BPI brands. MRM won BPI’s total digital portfolio in a three-way pitch. According to BPI Chief Marketing Officer Marie Josephine "Jojo" Ocampo: “MRM showed BPI how it can tap the exploding myriad of opportunities in the digital space for meaningful brand engagement, maximizing accessibility for BPI’s digital consumers and making it the bank of choice for easy understanding of money matters.”
Donald Lim, Managing Director of MRM Philippines says, “This assignment is in step with our objective of pushing the digital way forward for clients and brands by understanding the world of conversations and relationships in the digital space. MRM and BPI are aligned on the vision of evolving the bank into a digital brand, and using the digital media to channel brand messages. This partnership is poised to create new frontiers in delivering marketing solutions.”
