Makati – BBDO Guerrero | Proximity Philippines promoted Brandie Tan and Tin Sanchez to the position of joint Executive Creative Directors.
Tan and Sanchez, the team responsible for the Agency’s “Lola Techie” campaign for Bayan Telecommunications, takes over the creative leadership from Simon Welsh who returns to England this June.
Tan and Sanchez joined BBDO Guerrero | Proximity Philippines in 2008 as head of Art and head of Copy. Prior to joining the agency, the pair were joint executive creative directors of Lowe Vietnam. During their JWT days, they won the Philippines’ first and only Cannes Gold Lion, as well as the Kidlat Radio Ad of the Decade, for their Lotus Spa ad.
Last month, Sanchez returned from a posting at Proximity Worldwide in London as part of the creative leadership transition plan.
Chris Thomas, chairman and CEO of BBDO Asia Pacific stated, “Brandie & Tin have proven themselves to be one of the strongest creative teams in Asia Pacific, not just in BBDO | Proximity, but in any agency network, and we have been planning their succession for some time.“
David Guerrero, chairman and chief creative officer of BBDO Guerrero | Proximity Philippines said, “Brandie & Tin have proven themselves to be ready to take on creative leadership of the Agency. They are one of the few teams in the region to have won gold this year in both regional Effectiveness award shows and Creative award shows. This perfectly summarizes our ambition to demonstrate that the same work can win both."
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Concurrently, the agency hired Paul Anderson as creative director and head of Art. A native of South Africa, he joins the Manila office from BBH Asia Pacific in Singapore and Shanghai. Paul is well known for his work on Nike, and his recent print work for Durex was voted in the top 10 best ads in Media Magazine.
Guerrero said, "Paul is also a perfect complement to our team, bringing with him experience from some of the world’s most highly recognized creative agencies where, amongst a huge and impressive body of work, he has garnered significant recognition including a Gold Lion at Cannes.”
"Paul is also a perfect complement to our team, bringing with him experience from some of the world’s most highly recognized creative agencies where, amongst a huge and impressive body of work, he has garnered significant recognition including a Gold Lion at Cannes.”
