MANILA – McDonald’s Philippines is consolidating its media business with OMD effective January 1, 2018. The global alignment of McDonald’s and OMD brings a competitive advantage amidst the changing media landscape. “We would like to leverage the global alignment of the brand with OMD as media partners especially when it comes to digital,” shared Christina Lao, Marketing Director for McDonald’s Philippines.
McDonald’s Philippines is confident that OMD Philippines will continue to strengthen the brand’s connection with the local consumer and bring the business forward. OMD Philippines worked with McDonald’s for its family marketing and breakfast business starting January 2017 including the recent National Breakfast Day and Mother’s Day campaigns.
“We are extremely thrilled to be McDonald’s agency partner as we continue to make our organization future-proof— developing skills, services, and approaches to driving communication and business that’s responsive to the times. McDonald’s Philippines is an iconic brand which is agile, innovative, and dynamic. We are committed to working with them as we bravely face the future together and win as one in this addressable age of advertising,” said by Mary Ann Buenaventura, President/CEO OMD Philippines.
