GLOBAL – NEW YORK, USA, FEBRUARY 2011 — The Art Directors Club, the first global not-for-profit creative collective of its kind, has opened the call for entries for the 2011 international ADC Student Brief competition, part of the ADC 90th Annual Awards.
The global competition is open to students currently enrolled in graduate, undergraduate and continuing education programs in advertising, graphic design, photography, illustration and new media.
This year’s brief is for gourmet snack foods manufacturer Popcorn, Indiana, which is challenging students to develop a marketing plan to make their popcorn products into household favorites.
The brief asks students to determine how to get a large number of people to try and buy the snacks, as well as recommend them to friends and family. Working within a modest budget, students will need to consider design, print/broadcast and interactive program components to support the product’s nationwide distribution in 80,000 stores, ranging from local convenience stores to large drug and grocery store chains.
Creative thinking and risk taking are a tradition for the ADC Student Brief. Ideas submitted by finalists in last year’s program promoting the Nissan Cube car included a hotel that was literally made of automobiles, and a car as a mobile gaming platform.
A prestigious jury of industry creatives will select Gold, Silver and Bronze ADC CUBE winners, and award $3,500 in scholarship cash prizes. All ADC CUBE-winning work will be included in the distinguished Art Directors Annual, the Annual Awards Exhibition at the ADC Gallery in New York and in the subsequent global traveling exhibition, permanently highlighted in the ADC online archive, and used in future ADC advertising and promotional materials. Winners will also be invited to attend the ADC 90th Annual Awards Gala in New York in May 2011.
Deadline for entry is March 18, 2011. Visit www.adcawards.org/student/brief for details.
