ASIA-PACIFIC – SINGAPORE, OCTOBER 8, 2010 Getty Images Inc., launched yesterday its annual multimedia ‘Mishmash’ challenge, offering film and music creatives from around the world the opportunity to create their own short video using Getty Images’ content.
“We had an overwhelmingly positive response to last year’s competition and are thrilled to be able to continue fostering talent in the creative community,” says Andrew Saunders, Vice President, Creative Imagery, Getty Images. “This year’s Mishmash competition will once again enable some of the worlds up and coming creative talent to showcase their talent and also demonstrate why the evolution of footage and multimedia is still a growing and highly engaging communication platform.”
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2009 entries
Entrants are invited to construct a short story or video art between one and three minutes long, featuring Getty Images footage and imagery and one track from Pump Audio (or a mash-up of up to five tracks). All entrants’ videos will then be uploaded to the Mishmash website for creatives from around the world to view and rate the videos, ahead of the jury’s deliberations and winners being announced.
The competition will be judged by some of the world’s leading music and film production professionals, including:
Robert Gaxiola, Executive Creative Director, Ogilvy & Mather (Singapore)
Ng Tian It, Chief Creative Officer, Lowe & Partners (Singapore)
Francis Coady, Founder & Festival Director, Bondi Short Film Festival (Australia)
Rachel Moor, Executive Producer, Network Ten’s Video Hits (Australia)
Mark Neilson, Editor, Drum Media (Australia)
Toni Pipicelli, Music Director, Nova 969 (Australia)
Mishmash is open to entries from around the globe, with the competition being simultaneously run across three regions: EMEA (Europe, Middle East and Africa); the Americas and Asia-Pacific. Each region will be awarded a first place prize of a MacBook Pro, complete with editing software, as well as two runners up prizes of a Sony Pistol HD camcorder. In addition to the regional winners, a global grand prix will also be awarded, with the best overall entry worldwide winning a return trip for two to a world-renowned U.S. film festival. The public will also have a chance to have their say, with a prize being awarded to the entrant who picks up the most public votes through the Mishmash website.
Deadline for submission to the Mishmash website is 30 October 2010. Judging and public voting will take place during the weeks of November 1 to 14, with the winners announced on November 15, 2010. Visit www.gettyimages.com/mishmash
