ASIA-PACIFIC – GUANGZHOU, CHINA, DECEMBER 6, 2010 – Y&R Guangzhou has won the creative account for China Southern Airlines after a three-way competitive pitch involving Draft FCB, Shanghai and Leo Burnett, Guangzhou.
China Southern Airlines Co. Ltd., one of China’s three national airlines companies, is the largest in Asia, carrying 66.28 million passengers in 2009, and the 3rd largest in the world. China Southern Airlines is a member of the worldwide Sky Team airline alliance.
Y&R Guangzhou will develop communication and creative strategies for the airline including TVC, print ads, and brand promotion activities aimed at establish an international brand image.
Commenting on the win, Michael Xia, CEO, Y&R Guangzhou said, “China Southern Airlines is one of the most welcome and respected airlines in China. We are proud to work with them at such an exciting time for the business.”
