MANILA, PHILIPPINES, AUGUST 25, 2011:TBWA’s Creative JuiceManila cooks up another victory for the award-winning network as it won the Chooks to Go account. Ace Saatchi & Saatchi also vied for the brand during an intense pitch for the country’s largest chain of roast chicken outlets.
Dubbed as one of the most prolific brands in the Philippines today, Chooks to Go is currently available in around 1,000 branches nationwide – making it the largest player in said field after just three years. “We’re really proud to be working with one of Asia’s best food brands and excited to take the brand’s phenomenal success to the next level with awesome campaigns as fresh, juicy and yummy as the Chooks to Go roast chicken itself. Also expect more innovations from the brand that’s bound to make more chickens fly off the shelves,” says Brian Avanceña Associate Creative Director.
The agency also expressed eagerness in making Chooks to Go a much stronger player in the ready-to-eat chicken market. “We are tickled to be working with a marketing team that believes in and practices disruption, and is not afraid to be irreverently fun,” adds Avanceña.
Bounty Agro Ventures Inc, the company behind the sensational roast chicken chain expressed the same amount of optimism regarding the new creative partnership."We are happy to find a good match with Creative JuiceManila. Their presentation kicked us out of our seats," says Dondi Alelantajan, Marketing Head of Bounty Agro.
