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The One Club, the foremost non-profit organization devoted to promoting creative excellence in the advertising industry, honors the best in digital advertising with the Digital Decade; a celebration of the most influential and ground-breaking interactive advertising over the past 10 years.
Nike has two spots in the rankings with "Nike Plus" by R/GA and "Chalkbot" for the Nike Livestrong Foundation by Wieden & Kennedy. The top ten from the 75 nominated works are as follows:
-“Subservient Chicken,” Brand: Burger King. Agency: Crispin Porter & Bogusky
-“The Hire,” Brand: BMW. Agency: Fallon
-“Nike Plus,” Brand: Nike. Agency: R/GA
-“Uniqlock,” Brand: Uniqlo. Agency: Projector
-“Whopper Sacrifice,” Brand: Burger King. Agency: Crispin Porter & Bogusky
-“Chalkbot,” Brand: Nike Livestrong Foundation. Agency: Wieden & Kennedy
-“Ikea Dream Kitchens," Brand: Ikea. Agency: Forsman & Bodenfors
-“Eco Drive,” Brand: Fiat. Agency: AKQA
-“HBO Voyeur,” Brand: HBO. Agency: BBDO
-"Dove Evolution," Brand: Dove. Agency: Ogilvy & Mather
The honorees will be feted at a private reception in New York City in January.
Says The One Club President Kevin Swanepoel, "The Digital Decade is an incredible look back at the work that truly changed the face of advertising. In the past 10 years we have experienced a shift in the way we consume media, and therefore, how professionals present advertising to the public. Interactive media gives creatives limitless possibilities to bring their messages to life – the Digital Decade celebrates the innovation, humor and creativity that we have had the pleasure to experience over the past decade.”
View the spots at www.oneclub.org/digitaldecade.
