ASIA-PACIFIC, SEPTEMBER 24, 2010 – New York-based photographer and director Daniela Federici (pictured)has been commissioned to
conceptualize and shoot a key 360 project, “Celebrating inner confidence", the Schick Quattro for Women Trim Style campaign created by JWT Sydney. The project will be shot this week in Sydney and is a collaboration between Schick, JWT Sydney, Federici and Look Productions. The shoot is designed to create black and white cinematic images for the only razor and bikini trimmer in the market.
“Federici is famous for shooting La Perla, Paspley and international celebrities such as Liz Hurley, Penelope Cruz and Catherine Zeta Jones to name a very few, so she was the perfect choice to capture confident Australian women,” explained Angus Hennah, JWT Sydney ECD.
Five everyday Australian women from around the country were selected via a competition. For five days, they will be taken through preparation for the big shoot, in which they will pose in lingerie in public spaces around Sydney.
The big reveal occurs on November 1st through online media, social media and print.
“It’s a unique and exciting opportunity for Daniela and LOOK to collaborate with JWT to create some stunning images and content for print and online " says Guy Venables -EP at LOOK. “The shoot is certainly unique and one of the largest projects of its kind being shot in Sydney right now.”
http://www.facebook.com/SchickWomenAU
