DDB China Group has scooped Acer as its newest client. The Group will handle Acer China’s through the line work, including ATL, BTL and Digital. At least 3 other agencies were involved in the pitch.
Jesse Lin, Managing Director of DDB Shanghai, commented “It’s a great achievement and honor. Our passion and co-creative approach enabled us to prevail from the pitch. We are ready to build a strong partnership with the client and drive Acer to become a leading laptop brand in China.”
Oliver Ahrens, Corporate VP & President, Acer China: “We were impressed with DDB China Group’s creative vision for Acer. The chemistry of their team was really apparent and we look forward to seeing their ideas put into practice.”
Dick van Motman, President & CEO, DDB China Group added: “We’re grateful to be chosen to help Acer in China build up to a similar leadership position as it enjoys in the rest of the world. Our truly integrated approach will be ideally suited to this.”
