ASIA-PACIFIC, FEBRUARY 7, 2011 – Former Managing Director of DGM Asia, James Hawkins, has joined Dentsu Asia Pte Ltd as the Executive Director of Performance Marketing, reporting to the Chief Operating Officer Hiroshi Harada.
Hawkins’ main role will be to develop and grow the agency’s capability in performance marketing, the core measure of digital campaigns with today’s clients, working closely with Angeli Beltran of Dentsu Asia Digital Division (DADD) and Akiro Suzuki of Dentsu Media in Singapore.
"It’s incredibly exciting to join Dentsu Asia at this time of rapid growth and development. With its strong client base and many opportunities for Performance Marketing, I’m very much looking forward to this new venture”, says Hawkins.
Angeli Beltran, Executive Regional Director, DADD, added “The business of results – tracking, measurement and optimisation, is the fastest growing area in digital. James comes with a proven track record with multi-national clients and we’re very pleased that he will be able to contribute to growing our clients’ businesses as well as imparting the skill sets regionally”
DADD was set up in January 2010 as a regional hub to drive digital business for Dentsu’s clients.
