GLOBAL, OCTOBER 2010 – While the developed world sets its sights on Asia, Japan-based Dentsu Inc. has its eyes trained towards the opposite direction. The agency has announced the establishment of Dentsu Network West (DNW), an organization tasked to accelerate Dentsu’s global strategy and to strengthen and expand its business in the Americas and Europe.
DNW will oversee the Dentsu Group’s operating and management companies in the Americas and in Europe (excluding Russia). The DNW Executive Board will make and implement management and investment decisions has been delegated to the new organization. Dentsu Inc. has delegated responsibility and authority to DNW to further enhance services to existing clients in the Americas and Europe, acquire new clients, swiftly provide new services which meet client needs and aim at the further strengthening of the Dentsu Group’s position as a competitive global network.
Together with the launch of DNW, Dentsu Inc. has established a Global Solutions Center within its headquarters to boost and strengthen global solutions capabilities. The Global Solutions Center will work to build up a worldwide network, establish a framework for mutual cooperation to share know-how and other expertise, not only within DNW but also with the Company’s bases in China and other countries in Asia, and to further improve client services.
