MANILA – dentsu X Philippines, a Dentsu Aegis Network company, welcomes its recent rebranding with a win, bagging creative and media business for UnionPay International (Philippines). UnionPay is a global payment network that serves the world’s largest Cardholder base.
As a relatively young payment brand in Philippines, UnionPay International is continually rolling out payment products and services that bring distinct value to local consumers and businesses. dentsu X has the right expertise to localize and increase UnionPay’s brand presence in Philippines, to connect better with the local consumers.
“We’re thrilled and thankful to be UnionPay’s new trusted partner. It’s an opportunity for us to showcase our growing expertise in media, digital, creative, content, data, and technology to deliver innovative and personalized brand experience to UnionPay consumers,” says Jam de Guzman, General Manager of dentsu X Philippines”
Donald Lim, DAN Country CEO states, “This win is a great start for dentsu X, an opportunity to showcase its capabilities as an integrated agency network that combines best-in-class communication and media planning services, content creation, technology, data, and behavioral insights.
