PHILIPPINES, OCTOBER 2010 – DentsuINDIO won the Honda Cars Philippines corporate campaign pitch last August against Publicis, DDB, Lowe and Campaigns & Grey. The win adds to the Honda brands handled by DentsuINDIO. The agency has handled creative duties for Accord since 2007, followed by Jazz and City in 2008.
Honda’s corporate campaign has an environmental thrust, driven by the vision of Honda founder, Soichiro Honda, to "Leave Blues Skies For Our Children", as early as 1966. To fulfill this dream, activities will be built on an alliance between Honda, the public, and key partners such as the Clean Air Initiative for Asian Cities.