MANILA, PHILIPPINES, AUGUST 26, 2011: Local marketers can finally measure online campaign effectiveness as Australian company Effective Measure debuts in the Philippines. Officially launched during the IMMAP Summit last week, Effective Measure promises to put solid figures behind the otherwise faceless, nameless brand followers on the web.
As an innovative digital audience measurement and research firm, Effective Measure leads the industry with a comprehensive representation of the digital marketplace through its Digital HelixTM methodology addressing key industry concerns surrounding unique browser calculation, cookie deletion, cost effectiveness and productivity. 

”We focus on emerging markets that experience fast growth but is yet to mature in terms of consumer engagement,” says Russell Conrad, regional director for Southeast Asia. He also remarked that the move to the Philippines is their response to the country’s phenomenal attraction to social networking sites and other online activities. Their recent study even indicated that the Philippines has become the third largest Southeast Asian market for mobile internet, with 35% of its netizens viewing the web via mobile.
Effective Measure is currently the de facto standard in 16 countries worldwide- tracking over 90 million unique browsers at any one time over 11 international languages. Over 40 categories defining different types of websites gives Effective Measure the ability to provide in-depth representations of the local, regional and international audience. To date, Effective Measure has grown to include over 50 employees in international hubs including Melbourne, Singapore, Kuala Lumpur, Bangkok, Jakarta, Manila, Ho Chi Minh, Dubai and Johannesburg.
By consistently providing valuable insights into a variety of industries, Effective Measure is today at the forefront of Digital Audience Measurement in a growing number of new and emerging markets including Middle East North Africa and Southeast Asia. Effective Measure’s clientele include major players MSN, BBC.com, 24.com, Network Ten, EuroSport, Omnicom Media Group, Group M, Starcom MediaVest, Aegis/Carat, NeoOgilvy, Unilever, Nestle, Samsung, Nokia and Microsoft.
For the Philippines, Effective Measure vows to identify – not just online audience demographics – but overall performance of subscribing websites in context with their competitors. “We’re bringing tools that help measure digital potential, in order to help convince clients and marketers to migrate some of their campaign investments to digital from TV, print, and other digital media,” says Conrad.
