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ASIA-PACIFIC – SINGAPORE & HONG KONG – Social Media offers an exciting new opportunity to engage in real-time, two-way conversations with customers. However, as widespread as its usage may be, companies are still not gaining tangible benefits from it. Many fall short in their ability to use Social Media to activate brand enthusiasm to turn people into advocates. Marketers lack contact strategies with viral content that customers can share to drive traffic to their websites while communicating a brand’s likeability.
The two-day Social Media Marketing conference organized by Pacific Conferences is ideal for senior and top-level management and heads of marketing communications looking to implement social media campaigns. The conference features trend analysis, case studies of viral campaigns, SEO, integrating social and traditional media, crisis management, engagement and metrics for benchmarking. Social Media Marketing 2011 comes to the Grand Copthorne Waterfront Hotel in Singapore on January 17 to 18, 2011 and to the Regal Hong Kong Hotel on January 20 to 21, 2010.
For more information, click here.
