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GLOBAL, SEPTEMBER 22, 2010 – Linus Karlsson and Eugene Bay are the last two jury presidents to be announced for Eurobest 2010, Europe’s premier creative advertising and communications awards, which will take place in Hamburg later this year.
The Swede Linus Karlsson, Partner and Executive Creative Director of Mother New York, will head the Integrated Jury. Mother New York, co-founded by Linus in 2003, is a modern creative company at the intersection of advertising, graphic design, packaging, interactive, experience/events, and product development. Mother New York is part of a 13-year-old, independent global agency idea, which includes offices in London and Buenos Aires (Madre). Mother New York’s clients include Stella Artois, Johnson & Johnson, Dell Computers, Coca-Cola, Target, Cadbury, NBC, and more. In 2009, Mother NY was awarded Agency of The Year by Creativity Magazine.
Amsterdam-based Eugene Bay, Chairman of VBAT, which he co-founded in 1984, will chair the Design Jury. In 1984 he left the UK to become one of the founding fathers of VBAT, then known as Visser Bay Anders Toscani, based in Amsterdam. The new company focused on corporate identity development, FMCG products and brand identity development from day one. A first in the Netherlands design world at that time. Under his leadership, the agency has won numerous awards including a Cannes Gold Design Lion, Eurobest Bronze in Design, 12 ADCN and a highly-competitive Dutch Design Prize.
Terry Savage, Chairman of Cannes Lions, organisers of Eurobest, said, "Both Linus and Eugene have true leadership skills in their respective fields whilst also encouraging creative thinking. We are delighted to have them onboard for Eurobest."
Yesterday, three other jury presidents were announced: Jonathan Harries, Worldwide Chief Creative Officer of Draftfcb, for Direct and Promo & Activation Jury; Nikki Mendonca, President of OMD EMEA, for the Media Jury; and Filip Nilsson, Executive Creative Director of Forsman & Bodenfors, Craft Jury President.
Now in its 23rd year, the Eurobest Awards form part of the Eurobest Festival, which takes place at the Handelskammer in Hamburg on 7 & 8 December 2010. For full information, please visit www.eurobest.com.
