AMSTERDAM — Tequila-flavored beer brand Desperados has joined forces with elrow, an award-winning experiential event concept and party series, to concreate a new party concept, streamed from multiple locations.
On May 24, the elrow Show will deliver “a world’s first,” by streaming live from the UNESCO World Heritage Site, Casa Batlló, in Barcelona — an architectural masterpiece of the Catalan modernist Antoni Gaudi.
Partygoers will be virtually transported to an immersive party experience featuring a whirlwind of entertainment, with the show’s theme and characters produced by Casa Batlló.
Partygoers can expect DJs, acrobatics, and performers. The Casa Batlló will be transformed into a stage with confetti and décor, virtually hosting partygoers for interactive games and party surprises from the safety of their own homes.
The line-up includes Barcelona-based world-renowned DJ and producer Paco Osuna and elrow resident DJs De la Swing and Tini Gessler.
“We believe that reinvention is essential in these uncertain times with the cessation of the cultural activity of our Heritage. For this reason, it is worth keeping alive any activity that encourages people’s intellectual, artistic and emotional growth,” said Gary Gautier, CEO of Casa Batlló.
This virtual show follow the success of elrow Home Sessions powered by Desperados, a series of live stream DJ sessions that offered 1.5 hours of energetic distraction every Sunday in April and early May. The sessions saw over 31.2 million partygoers around the world tune in to hear 15 DJs playing from 15 different homes.
“As social distancing guidelines continue to shape our lives and social adventures, we wanted to offer consumers a platform where they can still experience an epic party while connecting with people from around the world,” said Diederik Vos, global brand director of Desperados.
Visit elrow Facebook to join the party
