ASIA-PACIFIC – KUALA LUMPUR, MALAYSIA, AUGUST 12, 2011 – In line with its goal to engage advertisers on a more personalised level, social networking giant, Facebook will be sharing their knowledge and knowhow with Malaysian marketers through its partnership with local digital marketing powerhouse, Better Sdn Bhd.
Over 12 million Malaysians use Facebook, with more than 4 million of them accessing the site through a mobile device. As Malaysia’s largest internet audience, having grown a staggering 69% since the same time last year, Facebook believes this partnership with Better will further help brands connect with Malaysians.
“Social marketing presents a much personalised touch to the art of persuasion. For example, one would react more receptive towards a friend’s comment or approval of a certain product, service or company rather than a sales-pitch from the company itself,” said Stephen Dolan, Commercial Director of Facebook Asia.
The partnership will leverage on Better’s expertise, in-depth experience and impeccable track record in delivering innovative and effective marketing solutions to companies looking to grow their brands through the social media platform.
Dolan added that the partnership with Better was an easy decision given the company’s reputation within the advertising and marketing industries for assisting many brands in Malaysia to achieve their business objectives through the innovative use of digital media.
Better has indicated that it will embark initially with an educational approach to advice potential clients on the opportunities and best practices that can benefit marketers in the country.
“Most people are aware of the potential of digital marketing but expectations normally fall short as they adopt a bandwagon approach which isn’t necessarily suitable for its product or service. Better aims not only to consult with marketers but also help them achieve the most from their investment”, said René E. Menezes, Chief Executive Officer of Better.
This approach is aimed at increasing relevance of advertising and will lead to a better overall experience for users of the Facebook platform.
Malaysian companies and advertisers wishing to explore the vast possibility and potential of online marketing should email consulting@betterdigitalsolutions.com or call +603 62031800.
In photo: René E. Menezes and Stephen Dolan
