ASIA-PACIFIC – TAIPEI, OCTOBER 11, 2010—FamilyMart, Taiwan’s second-largest convenience store (CVS) chain, has awarded creative duties to JWT Taipei. The assignment will see JWT handling FMT’s private coffee brand ‘Let’s Café’ as well as seasonal promotions.
Evan Teng (pictured), managing director of JWT Taipei said, “This is an exciting win for us, not only did we present a precise strategy but also fantastic creative ideas. FamilyMart is the second-largest CVS in the Taiwan market and we are only going to see the already highly competitive CVS fresh coffee market get tougher in this region. However, we are ready to take on the task. ”
FamilyMart was introduced in Taiwan from Japan in 1988. After six years, FamilyMart broke even in 1994 and started to grow at a fast pace. Today, there are more than 2,300 stores serving Taiwan consumers. FamilyMart was rated the No.1 convenience store in 2004, 2005 and 2008 in the annual survey conducted by Taiwan’s Global View magazine.
