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GLOBAL, OCTOBER 2010 – Mark Herrera, a Filipino art director currently based in Zürich, Switzerland, is one of the recipients of this year’s red dot international design competition for his design for Bügel Bräu premium beer. Herrera will receive the sought-after ‘red dot’ mark of quality for product design at the award ceremony to be held at the Casino Zollverein in Essen, Germany on December 8, 2010. All of the award-winning works will be on exhibit from December 9, 2010 to January 9, 2011.
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Aside from conveying the product’s "Swiss-ness", Herrera’s distinctive design of Bügel Bräu beer from Heineken highlighted the source of natural ingredients used in making the brew. As part of the bottle structure, key images are embossed around the bottle, such as Mount Pilatus over the shoulder, the Eichhof brewery logo on the opposite sides of the body, Swiss crosses of varied sizes randomly dispersed around the bottom to represent freshness and to simulate effervescence.
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Herrera has been an art director/designer in the Swiss advertising industry for over a decade now. He has won several awards for his earlier projects, such as a Cannes Lions and eight other distinctions from the Swiss Direct Marketing Association. He studied in PWU Manila and has a Bachelor’s degree in Fine Arts, major in Advertising. He previously worked for several international network agencies in the U.S.A. and Switzerland.
With more than 13,000 entries in its disciplines product design, communication design and design concept, the red dot design award is the world’s leading and largest design competition. Since 1955, the Design Zentrum Nordrhein Westfalen in Essen has been selecting examples of excellent design quality and giving them official recognition in an exhibition.
