NEW YORK — The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, has announced the shortlist for first and second quarter entries to The One Show global awards.
McCann Worldgroup Philippines, based in Taguig City, is the only agency in the country to have work that made the shortlist for this period. They had four campaigns in the Radio category make the cut: two entries for “Lives” for client Fully Booked Philippines, and one each for Nestlé Philippines (“Maggi ‘Dim Dads’ “) and Xenon Philippines (“Clairvoyance”).
The complete Q1 and Q2 shortlist is available at http://oneshow.org/downloads/2018OneShow-Shortlist-Q1Q2.pdf. Third quarter deadline is November 30, final deadline for entry is January 31, 2018.
Introduced two years ago, The One Show quarterly entry system benefits all parties involved in the process, including creative teams who submit entries, agency management responsible for awards budgeting and judges who review the work.
“By submitting work when it’s fresh and top-of-mind, creative teams can more easily access materials while they are readily available, and capitalize in real time on the work’s media coverage and industry buzz,” said Kevin Swanepoel, CEO, The One Club for Creativity. “Agency management gains a budgeting advantage by spreading awards spending over a 12-month period, amounting to four smaller amounts across two calendar years. From a judging perspective, the work is reviewed when it’s fresh and still topical, and jury members can give it greater attention because they’re reviewing smaller batches of entries.”
The quarterly system divides the entry periods into four deadlines, opening in July and ending on January 31. The first quarter deadline is August 15, followed by September 30, November 30 and the final one on January 31, 2018.
The finalists list will be announced in April 2018 in lead up the The One Show awards ceremonies on May 9 and 11, 2018 during Creative Week (http://www.oneclub.org/creativeweek/) in New York.
The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of idea and quality of execution. The ADC Annual Awards honors the best creative work in terms of craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
