ASIA-PACIFIC – SINGAPORE, NOVEMBER 12, 2010 – Grey Group Japan brand activation division G2 Tokyo has been assigned the creatives duties of medical technology company Nippon Becton Dickinson following a competitive pitch.
Nippon Becton Dickinson, the Japanese arm of US-headquartered Becton, Dickinson and Company, is engaged in the import, manufacture and sales of medical supplies, devices, laboratory equipment and diagnostic products, serving healthcare institutions, life science researchers, clinical laboratories, industry and the general public.
Yumi Shibuya (pictured), President & CEO of Grey Group Japan, said “Our experience and understanding of the medical and healthcare industry gave us the edge over the other agencies. Despite strict regulations on healthcare communications, we were able to showcase compelling creative and executable ideas, which were in line with Nippon Becton Dickinson’s direction. We look forward to building a successful partnership with the team and assisting the company to raise its profile in the country.”
G2 Tokyo’s debut project for Nippon Becton Dickinson will be the awareness and educational campaign which is planned for launch in Japan next spring.
The agency’s current roster of clients includes Diesel, Godiva Japan , Nike, Cadbury Japan, and Hill’s Pet Nutrition.
