PARIS, FRANCE, AUGUST 19, 2011: Orange Cinema Series has tapped French creative agency HelloHikimori to debut its new HBO Hit fantasy series, Game of Thrones to the French TV-viewing public. The strategy: a website that launches the first season of the series for the French TV channel Orange ‘cine choc’ – complete with all the medieval trimmings, of course.
Following the success of previously designed websites including The Walking Dead, True Blood, and Glee, HelloHikimori has delved deep into a new world of classic fantasy. Period elements and fantasy effects were added to the online platforms to stay true to its original media.
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Medieval goes online with HelloHikimori’s new site
HelloHikimori was tasked with helping new audiences and fans to understand and embrace this fantastical, far-reaching universe. In order to achieve this, the agency created an editorial website, combining mythology, which reflects the complexity of the larger-than-life characters and adventures in the series.
The agency has also designed a special map to explore the history of the four featured families from the series. Dubbed the Map of Westeros, the online platform presents a world created and animated in 3D, allowing the viewer to explore the seven kingdoms geographical in an engaging, geographical manner. The map also gives the ability to understand in a few clicks the elaborate histories of the dramatic ensemble.
“HelloHikimori’s vision of Westeros is a true invitation to enter the Game of Thrones world and discover its many characters. As usual. Their creativity and faultless realisation has led to a visually impactful website, which helps us greatly with the launch of the series in France,” shares Laurent Charlemaine, Digital Creative Director of Orange Cinema series.
The Game of Thrones television series is created for HBO by David Benioff and D.B Weiss. The series is based on American author George R.R Martin’s bestselling A Song of Ice and Fire series of seven planned fantasy novels. The television series debuted in the U.S in April this year.
