PHILIPPINES, JANUARY 11, 2011 – GASSO (Gallardo & Associates) was awarded the Centrum account in December after a five-way pitch involving 7 A.D., Campaigns & Grey, DM9 JaymeSyfu, and the incumbent agency Adformatix.
GASSO is now the creative agency for both the Centrum Base and the Centrum Silver brands. The agency is "very happy" to add Centrum, a global brand, to its Pfizer Consumer Healthcare roster, which currently includes Advil, Caltrate, Chapstick, Dimetapp, Fibrosine, Loviscol and Stresstabs.
The pitch team was composed of Nonoy Gallardo, CEO; Elaine de Padua, COO; Manny Hermosa, President; Paolo Arevalo, Executive Creative Director; Miguel Gallardo, Berlin Manalaysay, Dennis Villanueva, Reggie Platon, and Alex Gener, Creative Directors; Nancy Dy and Johanne Zafra, Art Directors; Eie Alcantara, Writer; Lisa Buan, Producer; Ali Espina, Account Director; and Kryse Ynieto, Account Executive.
