PHILIPPINES, DECEMBER 8, 2010 – This Christmas, GMA Marketing and Productions, Inc. (GMPI), the sales and marketing subsidiary of GMA Network, Inc., brings a showcase of specially-produced short films for its annual Christmas Short Film Festival.
Now on its fifth year, the project has become an effective tool to communicate Christmas messages to the market. The campaign is backed by seven major sponsors: Herbs and Nature’s Liveraide, Nestle’s Coffeemate and Maggi Magic Sarap, Century Pacific Group’s Angel Kremdensada, Quick Service restaurant chain Kentucky Fried Chicken, Mead Johnson’s Lactum, and money transfer service Western Union.
The seven short films, each produced with the seven partner-advertisers, serve as a platform to deliver inspiring Christmas stories. Among the Kapuso stars featured in the Christmas stories are News and Public Affairs’ Lyn Ching, Regine Tolentino, Love Añover, and Entertainment TV’s Bella Padilla, Luane Dy, Stef Prescott, and Pekto.
The shorts were helmed by seasoned directors, namely, RA Rivera, Marie Jamora, Treb Monteras, Marla Ancheta, Paul Soriano, and Richard Ang.
"We are excited about this project as we are able to spread the Christmas message thru the use of an effective medium, film. This is part of our continuing efforts to find innovative means of bridging GMA’s corporate image – being a "Kapuso" – to the market and the viewers," said GMPI President and COO Lizelle G. Maralag.
If there is one t that the films can give its viewers, let it be ways of incorporating brands without the intrusive product shots and force-fit storylines.
The Christmas Short Film Festival will air over the Kapuso Network this December.
